YouTube Angers Content Creators with New TOS Policy

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YouTube’s new Terms Of Service that rolled out a couple of days ago was met with anger and the subsequent #YouTubeIsOverParty hashtag on Twitter. The new TOS states that currently monetized accounts can see their videos removed for use of profanity, sexual content, controversial subjects and anything else that isn’t kids friendly.

This has definitely left a lot of popular bloggers upset, whether or not they abide by the new policy. Some videos may have contained profanity and other things that YouTube doesn’t like. But, there have also been videos dealing with suicide prevention and LGBT rights that have been flagged. Which raises the question of whether or not YouTube is leading the way to it’s own demise.

In my opinion, this was not a smart move by YouTube, as evidenced by the backlash. Many content creator have threatened to leave the platform for YouTube competitor, Vimeo, which currently does not censor videos and offers a better interface and features. The absence of top bloggers, will most likely lead to a decrease in the cut YouTube takes from ad revenue, as well as a decline in overall traffic.

I understand that YouTube is trying to make the site more kid and advertiser friendly, but the new TOS puts a damper on content creator’s freedom of speech and creativity. Most people signed up with the platform to express themselves and get paid in the process. So, with that no longer an open option, content creators are forced to either clean up their act or abandon the platform and their, in many cases hundreds of thousands of followers.

It’s difficult to have followers follow you from platform to platform. So, it’s more of a loss for content creators than anybody else involved in the decision. Time will only tell if the decision was in the company’s best interest.

 

 

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Instagram Adds New Zoom Feature

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In efforts to stay fun, relevant and innovative, Instagram has been rolling out new features left and right over the past few months. From it’s new Snapchat-like stories feature to it’s new pinch and zoom addition, Instagram is giving the audience the ability to interact with media and the world in ways that not only make life more fun, but also give businesses even more power to market themselves in ways never before imagined.

Although the new pinch and zoom feature is nothing new to smartphone users, it is to the social media world. This new feature allows users the ability to zoom in on photos and videos to see what’s hiding in the background or to just see products in more detail. This is good for businesses because like e-commerce sites, customers can now see products more clearly which will undoubtedly lead to an increase in sales and conversions.

Like Instagram’s initial launch, the new feature is only available on iOS, with an Android update in the works.